Assisted a leading American fashion brand in successfully establishing its Magento-based e-commerce platform in China
Customer Introduction:
Our client, which is a prominent US fashion label, wanted to set up their e-commerce platform in China. With global sales nearing $1 billion, our client aimed to establish a robust and versatile online shopping platform for their Chinese audience.
Solution: Adobe Commerce (Magento)
Customer Challenge
Our client’s objective was to expand their reach in the Chinese market, yet they faced the complex task of integrating various essential features into their e-commerce website. From managing product information and stock to integrating diverse payment systems and logistics, the project was challenging. Plus, the site needed to be user-friendly, SEO-optimized, and visually appealing, adhering to the high standards that our client’s clientele expects.
Our Solution
Leveraging the versatility of Magento, Leadstec effectively handled every aspect of the project, beginning with core essentials such as Product Information Management (PIM), Content Management System (CMS), Warehouse Management System (WMS), and Order Management System (OMS).
Recognizing the need for compatibility with local payment methods, we successfully integrated Alipay, WeChat, and UnionPay. Logistics platforms were integrated seamlessly, ensuring the smooth delivery of orders.
We also focused on effective customer service channels, new media marketing management, user segmentation, and push notifications. To enhance user experience and online visibility, we worked on search engine optimization and bespoke page design.
Result
The result was a fully-functional, user-friendly, and aesthetically pleasing e-commerce platform that catered specifically to the Chinese market. The website witnessed an impressive user engagement rate shortly after launch, with positive feedback on the seamless purchase experience and integrated features.