Implement WeChat Official Account marketing campaign in Adobe Campaign for an Italian Luxury Brand
Customer Introduction:
The client is an Italian luxury brand. The classic products mainly include handbags, perfumes, jewelry, watches, sunglasses and other series of products. The brand's relentless pursuit of creativity combines intellectual curiosity and cultural interest to blaze a trail. The brand's activity on social media is very high, and through cooperation with many films and arts, the brand's image has been widely publicized and praised.
Solution: Adobe Campaign, WeChat Connector, Marketing Automation
Customer Challenge:
- How to integrate Adobe Campaign with WeChat official account platform?
- How to use the function of WeChat official account to realize the user survey journey?
- How to send marketing campaign information to two WeChat official account of the customer at the same time?
- Design Adobe Campaign database and workflow.
- Get campaign delivery logs and results reports.
Our Solution:
Adobe Campaign is an application for managing cross-channel marketing activities, in which rich user data can be used to create and deliver dynamic marketing campaigns that meet customer expectations through channels such as email, APP, and SMS. In China, WeChat official account is one of the very important marketing channels, so Leadstec specially customized and developed the connector between Adobe Campaign and WeChat official account.
The main functions of the connector between Adobe Campaign and WeChat official account include unified management of multiple accounts, import of WeChat user data, workflow management and marketing data analysis, etc. This connector is standardized, so it can be quickly installed into the customer’s Adobe Campaign.
Leadstec assists the client team to complete use cases, survey invitations, and ensure that survey information is delivered to WeChat Official Account followers through the Adobe Campaign workflow. Customers can view the delivery success rate and error logs through the delivery log, and the system will automatically resend the failed delivery records.
Result
The WeChat official account template message is automatically sent to selected user groups every day via the Adobe Campaign and WeChat official account connector, assisting customers in launching appropriate WeChat campaigns.